BARBER SHOP BRUTUS Barber Shop BRUTUS UK | Page 3

BEARD + BEER + CLOTHING = BRUTUS BARBER SHOP A place where men can enjoy a moment of leisure. The intention of the entrepreneurs is to explore the fact that most men are increasingly concerned about the way they look, by taking care of their skin and hair as for their individual look. It has appeared with great prominence in the media a new personage: the modern, rustic man who uses a beard, well trimmed, as well as stylish hair cuts. The definition of "modern man" is: a person with a well-defined attitude, between 20 and 60 years old, who lives in big cities, cares about his visual aspect and spends money on it. Adding to these arguments, came out the project of creating a men's barbershop with differentiated services, including sales of drinks, distillates, beers, soft drinks and coffees, adding income to the product mix offered. Regarding clothing, we have designed a partnership with a renowned and consolidated brand in the Brazilian clothing market, which is ready to face this new challenge as the beginning of an international cycle already started in Lisbon. We will provide something beyond the famous "standard flat service" (haircut, beard, massage). LONDON