BANZA June 2016 Issue | Page 70

How to not dwell on the idea phase Mohamed Maalainine T he best way to move on from the idea stage is to understand that ideas are overrated. Don’t believe me? So you think you have a GREAT idea? Let’s prove you wrong. Regardless of your entrepreneurial aspirations, I am confident that at some point in your life, you heard about a great business idea that you wish you owned. I am also sure that some of you think they have the best idea in the world and probably they do. Others are still looking for it. But guess what? All that you have or will get is a mere idea, nothing more nothing less. An entrepreneurial venture is not built around an idea; it is built around a vision and a problem to be solved. An idea is never and will never be enough; this is why: Your idea is unlikely to be unique As much as we try to convince ourselves that we are smart, there are people out there who outsmart us.