THE SIMPLICITY
IN
BIG
THINGS
Kabo Madigele
T
he 21st century is punctuated by all
forms of disruptive innovations across
all sectors. This wave has a similar
ripple effect caused by the industrial
revolution, whereby large corporations
and financiers like J.P Morgan,
Rothschild, and Rockefeller emerged
as the dominating forces in the world’s
economy. Of late, their hegemony is on
a downward spiral because a new force
is taking over: start-ups.
CEO, Snapchat
Evan Spiegel
These start-ups are disrupting the way
these corporations do business, both
regarding speed and cost efficiency.
The predominant model is that of the
sharing economy or collaborative
consumption, which has brought
people even closer by eliminating
traditional middlemen in the process.
People can easily transact with each
other within seconds, with the advent
of the internet and mobile technology.