BANZA February 2016 Issue | Page 62

How to (not) fail Mohamed Maalainine This article is your shortcut to failure. It may be your broader way to success as well. Knowing that there are infinite ways to fail in business, this write-up will focus only on the most common mistakes done by our fellow entrepreneurs so as we avoid them. The idea Obviously, to start a venture the first thing you need is an idea. Not every idea is the right idea. Numerous entrepreneurs failed on account of starting the seamlessly greatest business in the world. But that seemed truthful only in their mind. No one else related to them. This is mainly due to two major reasons, whether the idea was too good to be true, or it was obsolete, exhausted by competitors. Innovation doesn’t require creating something entirely new; it requires looking into the details and trying to innovate a small portion of them. Another reason of failure is jumping into a field that doesn’t spark your interest. Lack of passion ended more businesses than we can count. Your idea should align with your passion. Before you start any venture, as Fred Swaniker says, “ask yourself: Is it big enough? Am I uniquely positioned? Am I truly passionate about it?”