Sonia Mugabo
K iga l i, Rwa n da
Sonia Mugabo (SM) is a Rwandan fashion
brand established under the owner’s name
in 2013. It was born out of the owner’s keen
interest in design and the desire to tap into
the existing local artisan talent to make
high-quality men and womenswear.
SM made its first showcase in October 2013
at the Kigali Fashion Week and attracted
media coverage and market interest, confirming the need for its presence in Rwanda
and Africa. In October 2015, Sonia Mugabo
left her day job to commit fully to her
brand. Since then, her business has grown
exponentially. Sonia Mugabo works with
tailor artisans to bring her designs to life.
She designs for the young contemporary
African, who looks to bring out a piece of
their personality through style.
SM develops two collections each year and
makes bespoke items for its clientele all
year round. A pioneer of Rwanda’s fashion
industry, Sonia is setting the standard
for Rwandan fashion in global and local
markets.
BANZA