BANZA April 2016 Issue | Page 57

The renewable energy is quite a priceless tool because it eliminates greenhouse gas emissions, use of deforestation and oil explorations which have dangerous effects on the environment. Sustainability is key in business and project, and just like the name suggests, renewable energy offers long term solutions to water, food and power needs without damaging the environment. However, advocacy alone will not help solve these environmental problems, but structures and policies which mandate and infuse green energy or renewable energy into national development plans on a very large but economical scale. The reason many environmental projects fail is because they fail to address the socio-economic side of environmental utilisation. Most of these environmentally degrading practises such as cutting down trees for firewood and using forest resources to build houses are cultural, meaning they are traditional ways of life, and means of sustenance especially in rural economies. How do you tell or convince a 50 or 80-year-old woman to stop cutting down trees for firewood without giving her an alternative source of income? Our point is that current environmental education initiatives in Botswana target people with specific messages aimed at changing their attitudes and behaviours without an understanding of the context of their daily lives. Such approaches to environmental awareness fail to achieve their goals as people cannot just give up their means of sustenance and ways of life without any other promises of support. BUSINESS