BANZA April 2016 Issue | Page 55

BUSINESS OPPORTUNITY Entrepreneurs are opportunistic problem solvers. The existence of any problem regardless of the field is a perfect opportunity for them to rise to the occasion by finding solutions that are conscious of the environment at the same time. In deep thought, the bigger the problem in society, the higher the possibility of giving rise to extensively large and successful enterprises. In the current moment, the world is in the worst environmental state ever seen; climate change, drought, an increase in poaching and industrialisation which contributes to urbanisation as well as factories polluting both air and water resources. The big question is, how do we merge sustainable environment usage with entrepreneurship in a capitalist world which is profit oriented and will do anything to maximise returns at the expense of environment destruction? There are various business opportunities rooted in current environmental problems that are not explored to their potential. These opportunities are solutions in the form of goods and services that could reverse these harsh climatic conditions as well as safeguard the environment. Solar Energy Most parts of Africa are characterised by hot weather conditions and the direct sun for most parts of the year. Harnessing and rolling out extensive rural electrification campaigns are thus essential. Africa has acute power shortages which are made worse by rising populations as well as increased development. >> 55 BUSINESS