Banker S.A. September 2013 | Page 34

CUSTOMER STORY Breaking the bond barrier Many bank customers don’t currently qualify for housing subsidies or home loans, trapping them in the rental market. C urrently at just 8,5%, South Africa’s prime interest rates are at rock-bottom lows; a far cry from the heady days of 1998, when the prime cost of borrowing was pegged at an astonishing 25%. Our recent cost of borrowing has encouraged many South Africans to look into owning their own homes. However, banks are still suffering from the housing bubble hangover and are wary of loading too much risk onto their portfolios. Besides this lender caution, banks also have to toe the National Credit Regulations line, 32 BANKER SA and home buyers have to meet strict affordability criteria to qualify for mortgage loans. During the property boom years as many as 80% of all home loan applications were granted. Currently the bond approval rate is around the 50% mark for those lucky enough to have a minimum of a 10% deposit, but numbers are on a gradual upward trajectory. The increased number of approvals since the recession period is due to more buyers showing affordability and property pricing coming down to more realistic levels. Edition 7 Subbed Banker SA Customer story.indd 32 2013/10/15 11:07 AM