Banker S.A. March 2012 | Page 34

THE CODE Consumer education and information are becoming integral to sustainable banking business, and the revised Code enables banks to provide these in an effective manner. ‘We urge all bank customers to get a copy of the Code of Banking Practice in order for them to hold us accountable to it,’ says Coovadia. The Code sets standards, responsibilities and procedures for every type of interaction with clients in detail, and commits to them. Run your eye down the contents list and you’ll see sub-headings ranging from charges, fees, and interest rates, to mortgage loans, foreign exchange and switching transaction accounts to another bank (this only applies to transaction accounts, not loan agreements and other services governed by an individual agreement between bank and client). The text under many of these headings begins with the uncompromising phrases ‘We will…’; ‘We undertake to…’; ‘We will provide you…’ and in some cases (several of them under the heading of marketing and advertising) ‘We will not…’. Most topical among consumers and in the press are the sections on privacy and confidentiality and the sections detailing banks’ commitment to facilitating customers switching transactional accounts to different banks. Curiously, Section 5, which is of greater interest to civic organisations and to the nation as a whole, seems almost to have slipped under the public’s radar and elicited little sustained discussion in the press. It is headed ‘Access to Banking Services’ and details the industry’s explicit commitment to providing and developing affordable and accessible basic banking services to all South Africans. Underpinning this commitment are the industry’s principal commitments to our clients, listed in Section 4. OUR KEY COMMITMENTS We, the members of The Banking Association South Africa, undertake th