Banker S.A. March 2012 | Page 31

THE CODE Hold Us Accountable The revised Code of Banking Practice is in effect. The Code represents a firm commitment by banking institutions to clients and to the country as a whole. C onsumer protection is an essential element of the dynamic and challenging business environment in which the banking sector operates. A critical tool through which banks fulfil their obligations to customers is the Code of Banking Practice, which sets out the aspirational commitments banks make to their customers, and provides information on the respective rights and obligations of both parties. The previous Code of Banking Practice was in effect from 2004. Last year the Banking Association of South Africa completed a significant review of the Code to account for changes in regulation and to respond to recommendations made by the 2008 Competition Commission’s Banking Enquiry – the Jali Banking Enquiry. This review involved a long and rigorous consultation process with member banks and stakeholders. The revised Code has specific provisions to respond to the Jali Banking Enquiry with regards to certain banking matters, the Consumer Protection Act of 2008 (CPA) and the National Credit Act of 2005 (NCA). The revised Code of Banking Practice became effective from 1 January 2012. ‘The Code provides the platform within which the Ombudsman for Banking Services adjudicates disputes between banks and their customers,’ says Cas Coovadia, managing director of The Banking Association. 30 SA BANKER Edition 1 ‘It supplements the regulatory and contractual requirements that govern relationships between banks and these customers, committing the banks to do that little bit more in providing good service. ‘Consumer education and information are becoming integral to sustainable banking business and the revised Code enables banks to provide these in an effective manner,’ Coovadia adds. ‘An essential element of consumer education and information is to enable consumers to understand how complex pieces of legislation affect them. An example of this is the Consumer Protection Act, which requires promotional material from banks to be clear, fair, reasonable and not misleading and also allows customers to opt out of a transaction under certain circumstances, as well as telling them their obligations if they choose not to opt out. The revised Code explains rights and obligations like these in a simple way,’ says Coovadia. The Code also includes the following, in response to relevant recommendations of the Jali Banking Enquiry: • Standardised terminology for transaction services; • More information on debit orders, including the use of debit orders, types of debit orders, stopping debit orders and disputing debit orders; and • Switching of transaction bank accounts. Continued »