Banker S.A. March 2012 | Page 16

r “In the second model, one or more of the major network operators could take the lead. This would create opportunities to earn a percentage of switching revenues, increase cross-selling and retention of customers, while gaining access to valuable customer data.” By leveraging their relationship with handset manufacturers, operators can attempt to ‘disintermediate’ financial institutions by deploying a solution using an embedded chip or SIM card. “However, due to regulation in Africa, many operators would require a banking license to achieve this. Network operators are also not familiar with the risk and compliance structures required and are not seen as financial handlers by consumers. Potentially a banking license may cease to be a barrier to non-traditional providers,” Verster said. A close-knit partnership model involving some financial institutions and major network operators working together to offer a mobile solution to their collective client base, could also be a possibility. “While a collaborative approach can expedite speed-tomarket and adoption, it opens the current interchange model to outside parties. Network operators are also likely to take a percentage of each transaction.” “While obviously attractive to network operators, financial institutions, card networks, and merchant acquirers would be negatively impacted. These stakeholders would have to weigh the cost of lower margins against the potential for additional and higher value transactions.” “Time will tell which model is adopted. What is certain, however, is that Africa with its burgeoning mobile phone user base will continue to be a leading adopter of m-payment technologies,” Verster said. The ‘mobi-payscape’ in Africa Digital technology and payment providers Financial Institutions “These partnerships are likely to emerge in the shortterm, as they can provide increased speed-to-market and the development of exclusive offerings for customers. Depending on the technology selected, network operators could earn a percentage of interchange revenue, or a ‘realestate’ fee for enabling m