Banker S.A. June 2012 | Page 42

REGULATION Are ‘discriminatory’ lending practices here to stay? Some companies could contravene the spirit of Treating Customers Fairly regulations. D ifferentiated rates and ‘discriminatory’ lending within the financial services sector are responsible practices that protect customers and should continue into the future despite the proposed introduction of new ‘Treating Customers Fairly’ regulations, says Deloitte. ‘The Treating Customers Fairly (TCF) regulations will be similar to the programme being implemented in the UK, which was introduced to compensate for the failure of existing consumer protection legislation,’ says Pravin Burra, director, capital markets at Deloitte. ‘Regulators in the UK decided to focus on outcomes – the culture they wanted to instill in the financial services industry as a whole – rather than attempt to amend existing regulations.’ In South Africa, Burra points out, Financial Services Board (FSB) regulations on Treating Customers Fairly would be an addition to the plethora of existing consumer legislation and regulations such as the Consumer Protection Act (CPA), National Credit Act (NCA) and the Protection of Personal Information Act (PPI). With the TCF regulations, the onus could also be placed on company leadership to prove that they are adopting, promoting and instilling measureable consumer-friendly practices throughout their businesses. ‘But because of the unique circumstances surrounding South African society,’ says Burra, ‘it could be argued that some business practices, based on the management and reduction of risk, could contravene the spirit of TCF regulations.’ ‘The proposed South African TCF will be built on the premise that all South Africans are entitled to be treated in a non-discriminatory manner, with no regard being applied 40 THE BANKER Edition 2 to gender or race. ‘Our industry, however, is using criteria to differentiate target markets from a pricing and sanctioning