Banker S.A. April 2014 | Page 59

FUTURE OF BANKING ‘Small, innovative players have begun to develop and take ground from traditional players in a range of areas including lending and payments.’ Innovation will be an important driver of change. The socalled financial engineering of complex financial products, along with challenges of legacy IT systems, have detracted from the industry’s reputation as an innovator of “socially useful” services in recent years. Banks are mostly large, complex organisations, which inherently presents certain barriers to their ability to innovate. However, innovation is nonetheless high on the agenda of many, including new ways to streamline operational processes and improve customer experience. Small, innovative players have begun to develop and take ground from traditional players in a range of areas including lending and payments. So much is written about the growth in trade between developed countries and emerging ones, that it is easy to forget that most trade flows take place within regions rather than between them. Trade financing services offered by banks are the lifeblood of international trade, allowing firms to finance and transact business globally. A 2013 EY report, Successful corporate banking: Focus on fundamentals, highlights that while executives are pleased overall with their current core team of banks, a lack of consistency in the quality and delivery of services across geographies was seen as a challenge in working with banks. This challenge of meeting customers’ expectations across a wide range of markets comes at a time when many global banks are rationalising their footprint to focus on core geographies. As trade volumes grow in future decades, this must be seen as a key challenge to address. A new investment boom has started in the emerging world. This trend contrasts with a general decline in investment – as a Share of Gross Domestic Product (GDP) – in much of the West. By 2030, many markets that we currently refer to as “emerging” will have reached maturity. The emergence of Africa as a stronggrowth region is underpinned by a host of factors, including strong Foreign Direct Investment (FDI) flows, increases in the quality and quantity of educational provision, the availability of natural resources and growing domestic demand. Retail banking is changing, with custo