16
BAMOS
Sep 2018
Article
The Bureau’s
Instagram
Sue Manniche
Bureau of Meteorology
On February 14 the Bureau activated its Instagram account. Using beautiful imagery, Instagram creates a conversation opportunity
to describe the science behind the weather. It also encourages community participation and connection through a shared love of
the amazing weather all around Australia.
A highlight of the Instagram account is taking the community behind the scenes by featuring staff and their working environment
through regular stories. This is an opportunity for the community to learn more about the value the Bureau team contributes every
day for all Australians. This content has been popular, receiving good engagement from followers interested in knowing more
about where their weather information comes from and how it’s made.
One of our most popular
Instagram activities was a week-
long ‘takeover’ featuring the
Willis Island team, who shared
what they do and the important
role of the Bureau office on this
remote, tiny island. Another
well-received activity was the
announcement of the Bureau’s
ABC partnership on World
Meteorological Day.
Screenshots taken from the
Bureau’s Instagram account.