Baltimore Experience Playbook August 2019 | Page 5 
     Answering the
‘Why Baltimore?’
question Telling Baltimore’s
story and creating
a buzz
Customizing content
to guide attendees Bridging local
connections to create
a memorable experience
5 
     
            Baltimore Experience Playbook August 2019 | Page 4 
                Baltimore Experience Playbook August 2019 | Page 6 
         
 
        
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