PROMO / December
Publicity photo
JŪRMALA –
your next MICE* destination
in Latvia
Jūrmala is not only a resort city in Latvia –
it is also a destination with untapped
potential that is in close proximity to Riga
International Airport.
Surrounded by water (the Gulf of Riga
and the Lielupe River), Jūrmala is where
nature meets urban vibes. The environ-
mentally friendly town has a well-planned
infrastructure, making it easy to ac-
cess. Jūrmala is only 25 km away from
Riga, the capital of Latvia, and it takes
only 15 minutes to get to Riga Interna-
tional Airport, where you can connect
to over 70 destinations in Europe and
Central Asia.
When we refer to Jūrmala, we mean
the 25-km-long beach with white, sugar-
like sand, natural forests, lakes, bogs and
dunes. But nature isn’t the only thing that
attracts both locals and holidaymakers
to Jūrmala. The city combines an active
cultural and social life with many sports
and recreational activities – think spas,
concerts, tennis, Nordic skiing, windsurf-
ing...and many more.
But what about businesses and
individuals seeking a new MICE (Meet-
ings, Incentives, Conferences and
Exhibitions) destination?
Jūrmala is a brilliant place for those
who are both looking to expand horizons
and interested in realising new, out-
of-the-box ideas. The city can provide
everything you need to make a lasting
impression on your clients, employees
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and associates. Jūrmala has high-end
facilities and support services to handle
special occasions and all types of business
functions, from strategic meetings and
corporate incentive trips to international
conferences and events.
Over the years, the city’s well-planned
infrastructure has encouraged the forma-
tion of a central hub of hotels, restau-
rants, and event venues. Everything is in
close proximity to one another, making it
possible to work and relax in tranquility
and peace right next to the beach.
With a number of business and spa
hotels in Jūrmala, you will be sure to
find one that will best fit your needs.
If you need to accommodate around
500-600 people, Lielupe Hotel by
Semarah is the best choice. It has the
largest and most versatile conference
and event centre in Jūrmala, and also
features a roof-top terrace overlooking
the sea and pine treetops of Jūrmala
(lielupe.semarahhotels.com).
Baltic Beach Hotel & SPA is the only
5-star hotel in Jūrmala with a conference
space as well as hundreds of spa treat-
ment and relaxation options, thereby
providing the perfect combination of
design, comfort and new technologies.
Likewise, Hotel Jurmala Spa features
conference rooms of various size and
a restaurant that is ideal for the host-
ing of splendid gala dinners. It’s worth
noting that the hotel’s 11th-floor confer-
ence hall has windows from which opens
up a brilliant view of the Gulf of Riga
(hoteljurmala.com).
Just 100 m from the beach, Amber
Sea Hotel offers two conference rooms
for smaller strategic events. A visit to its
gourmet restaurant and SPA centre is a
great way to end the day (amberhotel.lv).
If you are looking for a venue that is a
bit more unconventional at which to or-
ganise your team-building events, smaller
conferences or presentations, plenty of
venues – such as historical wooden vil-
las, art spaces, restaurants with seaside
views, and museums – offer just that. For
example, the ‘Dzintari’ Concert Hall, built
in several stages during the 20 th century,
is one of the most popular open-air ven-
ues in Jūrmala. Take note that its Small
Hall, which recently underwent restora-
tion and is truly one of the most beauti-
ful examples of wooden architecture in
Jūrmala, is available year-round (dzinta-
rukoncertzale.lv). Another eye-catching
hall is the Art Station ‘Dubulti’, Europe’s
only modern art space located in an oper-
ating railway station. It’s a great surprise
for those attending seminars, workshops
and exhibitions in these public settings
(dzintarukoncertzale.lv).
Last but not least is the Jūrmala Open
Air Museum, where you can go back in
time and discover the very beginnings
of Jūrmala as a fishing village. The
museum takes you away from typical
tourist routes and gives visitors a sense
of authentic experience. Fish smoking
and tasting, old-fashioned fishing boats,
and hands-on learning of how to tie sailor
knots will immerse you in a one-of-a-kind
experience (jbmuzejs.lv).
visitjurmala.lv
About Jūrmala:
• the largest spa city on the shores of the
Baltic Sea
• only 25 km, or a 15-minute drive, from Riga
International Airport
• the largest conference room can
accommodate up to 600 guests
*Meetings, Incentives, Conferences and
Exhibitions