PROMO / December
Publicity photos
Welcome to
MAGNETIC
LATVIA!
The Magnetic Latvia Business
Information Centre is located in
departure section C
Open: every day, from 10:00 to 19:00
Tel.: +371 62400603
e-mail: [email protected]
magneticlatvia.lv
122
/ airBaltic.com
When your flight plans take you to sector
C at Riga International Airport, stop by
the Magnetic Latvia Business Informa-
tion Centre, where the Investment and
Development Agency of Latvia (LIAA) has
created a space where you can not only
learn more about Latvia, but also hold
business meetings or presentations.
The centre is especially convenient
for travellers who have to spend quite
some time at the airport before their
flight. Interior architect Zane Tetere-
Šulce has created a relaxed atmosphere
by way of tree silhouettes that reflect
the Latvian landscape, with two directly
adjacent seminar rooms for meetings
and presentations. Magnetic Latvia was
created for tourists coming to Latvia for
leisure, as well as for potential investors
and business partners from foreign
companies who are passing through the
airport during their business travels.
‘The airport is our country’s front
porch’, says Andris Ozols, Director of
LIAA. ‘Many years ago, visitors would
cross our borders by horse and wagon –
now they fly in. A state’s administration
needs to be modern, and in my opinion,
the Magnetic Latvia Business Informa-
tion Centre at Riga International Airport
is a tastefully constructed showcase
of Latvia’s abilities and achievements.
Neither the Estonians, the Lithuanians,
nor the Germans have anything like it.
At Magnetic Latvia, visitors to Latvia can
see the high-level services we provide in
the fields of IT, tourism, science and de-
sign, as well as learn about what it is that
we produce. Many people don’t realise
that Latvia is among the top-rated coun-
tries in a number of fields and specialties.’
Businesspeople from both Latvia and
abroad who find themselves at the airport
while ‘in transit’ are invited to make use
of the opportunity to organise meetings
without having to leave the premises and
head into the city. Magnetic Latvia is
open to anyone who wishes to use it as
an office that is equipped with free high-
speed internet access. Local producers
are encouraged to meet with potential in-
vestors and clients to discuss export pos-
sibilities and view presentations using the
centre’s 3x10-metre-large screen. Every
day, from 10:00 to 19:00, LIAA staff are on
hand to provide information on Latvia,
cooperative business opportunities, and
interesting sights to see while in Latvia. It
is also possible to make an appointment to meet with
LIAA specialists in a variety of fields and get the lat-
est in-depth information on various business topics:
investments, innovations, state support programmes,
and so on.
If you frequently travel through Riga International
Airport, be aware of the fact that the Magnetic
Latvia centre undergoes regular transforma-
tions! Not only are the objects on view periodi-
cally changed, but every month there are new and
seasonal presentations about what makes Latvia
special. For instance, in April, the focus is on birch
sap – local producers of the healthful drink come to
show their products, as well as to give interactive
presentations on how the traditional process of sap
collecting takes place. December is literature month,
when visitors can sip on linden-blossom tea and leaf
through one of 120 books written by Latvians and
translated into 25 different languages. Or, take a few
moments to relax in the ‘audio shower’ – simply sit
under the falling ‘rain’ of sound and listen to one
of ten poems authored by a Latvian and translated
into English. On the screen located on the back wall
of the centre, you can watch films and video clips
about Latvia and its tourism, people, art, culture and
business advantages, in addition to live broadcasts of
notable events, such as various sporting events and
celebrations. Thanks to the centre, many travellers
have enjoyed spending their waiting time watching
Latvia’s centenary celebrations, song festivals, and
other special events.
The space housing the centre was also designed to
showcase the range of products offered by Latvian
manufacturers – everything within it, from the
interior decor and furniture to the roasted coffee
beans and the cups the coffee is served in, has been
made in Latvia. For your convenience, a wide range
of printed information about Latvia is available, as
well as a children’s play corner with books by Latvian
authors and toys manufactured in Latvia, such as the
now legendary ROO rocking horse. Magnetic Latvia
encourages Latvian manufacturers to show their
products to airport visitors. There are no restrictions
on the choice of products shown – the only require-
ment is that it is produced in Latvia. It is possible for
producers to not only show the physical items that
they manufacture, but to also give out information on
their products via booklets, video screens or other vi-
sual aids; it is only requested that these aids conform
with the general ambience of Magnetic Latvia.
Visitors to Magnetic Latvia have become
especially fond of the opportunity to send one of
Magnetic Latvia’s postcards to their loved ones
while they’re waiting to board their plane. You can
get the cards and the appropriate postage stamps
right there at the centre, then drop your filled-out
postcard into the Latvijas Pasts mailbox provided.
Located in a departure sector of the airport,
Magnetic Latvia invites travellers to take a moment
to say good-bye to Latvia on a positive note, while
at the same time, provides a modern and safe work
environment for those who are invariably busy and
always on the go.
Baltic Outlook
/ 2018 / 123