Ballys Magazine November 2017 Bally's Magazine November 2017 | Page 39

THE DEPTHS OF COLOMBO'S NIGHT LIFE
Leading Tour Operators of Malaysia at the tourism promotion workshop
H.E A.J.M Muzammil, The High Commissioner of Sri Lanka for Malaysia lighting the traditional oil lamp at the
opening ceremony of the Sri Lankan pavilion at MATTA 2017
Sri Lankan Tourism Industry participants at MATTA 2017
Sri Lankan pavilion at MATTA 2017
October - November 2017
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The opening remarks delivered by
H.E A.J.M Muzammil, Sri Lankan High
Commissioner in Malaysia, highlighted
60 years of diplomatic relations
between the two countries and the
importance of strengthening it further
through tourism. Dato Dr.SiewKa
Wei, Chairman Malaysian Tourism
spoke on the benefits of improving
in-bound and out- bound tourism and
noted Sri Lanka as one of the greatest
destinations for Malaysians to spend
their holidays.
A comprehensive destination
promotional presentation made by
Dushan Wickramasuriya, Director-
Public Relations, Sri Lanka Tourism
Promotion Bureau, highlighted the
unique tourist attractions of Sri Lanka
for Malaysian tourists and the air
connectivity between the two countries
for easy travel. Malaysian travel agents
were encouraged to include Sri Lanka
as an ideal holiday destination in their
product offerings. Dilshan Kudahetti,
Country Manager, Sri Lankan Airlines
also made a presentation to promote
Sri Lankan Airline which operates 14
flights a week direct to Kuala Lumpur,
Malaysia.
The workshop created a platform
to connect and develop business
links with Malaysian travel agents.
It also proved to be an excellent
opportunity for Sri Lanka to enhance
its promotional activities among the
Malaysian travel industry. The event
also signified a special moment to
both nations as Sri Lanka and Malaysia
celebrated 60 years of Diplomatic
Relations.
The workshop was held on 12th
September following the MATTA
travel fair which is Malaysia’s premier
Business to Consumer (B2C) Travel
extravaganza promoted to obtain
global exposure, business and travel
opportunities for the tourism sector.
The fair was held at Putra World Trade
Centre (PWTC), Kuala Lumpur, Malaysia.
Twelve companies from the tourism
industry represented Sri Lanka at the
fair. Sri Lanka Tourism Promotion
Bureau was represented by Assistant
Director Chami Gasnawage. B
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