Ballys Magazine August 2017 Ballys Magazine January 2017 Published by Ballys | Page 39

THE DEPTHS OF COLOMBO'S NIGHT LIFE
December 2016 - January 2017
37
Premium Shirt Brand Leonardo
Makes Power Dressing a Privilege
P
remium shirt brand Leonardo
is poised to transform
power dressing for influential
executives to make a suave
and powerful impression.
Made from Luthai, the
world’s number one fabric, the cut and style
of Leonardo shirts is at the cutting edge of
international fashion trends. Preferred by
high profile customers for its attention to
detail, intricate crafting and eclectic color
combinations, Leonardo’s sophisticated
range offers harmonious styles to balance
the wearer’s moods. Designed to exacting
standards, Leonardo reflects its impeccable
heritage of high quality shirt-making.
Commenting on the exciting campaign of the
Leonardo brand in Sri Lanka, Mr. A.F.M. Ikram
- Managing Director – Emerald International
(Pvt ) Ltd says, “We are pleased to bring the
Leonardo brand of shirts to high powered
individuals and business leaders in Sri Lanka.
The local apparel segment has a dearth of
exclusive and eye-catching shirts for males
and Leonardo has been launched to cater to
the discerning and fashion conscious male
who values quality and style as part of their
lifestyle. Power dressing is a necessity to make
a powerful impression and Leonardo elevates
the concept to a sophisticated level where
every Leonardo shirt makes a bold statement
about who the wearer is, depending on the
mood. We are confident that the Leonardo
brand will become the preferred choice for
successful and prominent male personalities in
the country.”
Leonardo shirts are true collectibles for
discerning gentlemen and fashion conscious
users, as every shirt in its portfolio is crafted
from premium 100% cotton with easy care
and fabrics such as Giza Cottons and Supima
Cotton from Luthai, which is acknowledged
to be the world’s No. 1 fabric. The benefit
of owning a Leonardo shirt made of Supima
Cotton with its finest possible weaves is that
the shirt remains incredibly durable and retains
the brilliance of its color over many years of
usage.
Leonardo is a premium brand that will be
coveted by CEOs, Senior Managers and
Board Members in the corporate sector for
its powerful brand image and superior quality.
In order to reflect this brand positioning
further, the advertising campaign for the shirt
has been shot exclusively in South Africa.
Available in all Shirtworks outlets and exclusive
Leonardo dealers islandwide. B
Standing From L to R :- Mr. Sudath Ittapana (Head of Sales), Mr. A.F.M. Ikram (Managing Director),
Mr. M. M. M. Ihsan (Executive Director), Mrs. Janakie Kuruwita (Chief Financial Officer), Mrs. Kisani
Dahanayake (Senior Head of Marketing & Business Development), Mrs. Shamila Suhaib (GM Licensed
& Lifestyle Brands), Mr. Ahmed Mashoor Ikram (Operations Manager) at the Leonardo Launch
Moments captured at the Leonardo Launch
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