7. Standardize Sales Performance
11. Two-Way Communicative Marketing
By looking at which approached / pitches have worked in
the past and those which have not, you can produce the
ultimate pitch and use it with your website, so that you use
it on every customer. No more training of sales people and
waiting for them to get a feel for your line of trade.
Customers can quickly and easily give feedback on your
product and/or marketing approach.
8. Improve credibility
A website gives you the opportunity to tell potential
customers what you are about and why you deserve their trust
and confidence. In fact, many people use the internet for prepurchase research so that they can determine for themselves
whether a particular supplier or brand is worthy of their
patronage, and won t take them for a ride.The Internet also
allows for Viral Marketing
where your website visitors
spread positive word-of-mouth about your business - your
customers do your marketing!
12. Cheap Market Research
You can use features on your website such as visitor polls,
online surveys and your website statistics to find out what your
customers like more and how they feel about certain aspects of
your business to determine how you can improve your product
and the way you do business.
Website statistics show you how much traffic your website
receives, how the visitor got to your website and where,
geographically, the visitor is from.
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9. Promote your Brick n Mortar Presence
Web Design
Getting lost trying to find a place can be frustrating for a
potential customer. You can publish what they call a dummy
map on your website, which shows directions and landmarks
graphically, and the potential customer can print it out when
looking for your Brick n Mortar premises.
You might advertise a promotion on your website encouraging
the visitor to visit your Brick n Mortar premises (e.g.. At a
branch near you! ).Also, if you recently moved to a new
location, you will have to wait for the next 'phone directory to
come out before people figure out where you currently are.
Because a website is flexible you can change the content as
you like you can change you contact details instantly and
lower the risk of losing customers when moving to a new
location.
Domain Name
Email Accounts
Web Development
Graphic Design
Social Media
Web Support
10. Growth Opportunity
A website serves as a great place to refer potential investors
to, to show them what your company is about, what it has
achieved and what it can achieve in future.
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