Bajan Sun Magazine - Caribbean Entrepreneurs Vol1 Issue 8 | Page 80

7. Standardize Sales Performance 11. Two-Way Communicative Marketing By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade. Customers can quickly and easily give feedback on your product and/or marketing approach. 8. Improve credibility A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for prepurchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride.The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing! 12. Cheap Market Research You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business. Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from. Check us out: https://www.facebook.com/BajanWebDesigns Give us a call at 1 246 - 245-6629 9. Promote your Brick n Mortar Presence Web Design Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a dummy map on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your Brick n Mortar premises. You might advertise a promotion on your website encouraging the visitor to visit your Brick n Mortar premises (e.g.. At a branch near you! ).Also, if you recently moved to a new location, you will have to wait for the next 'phone directory to come out before people figure out where you currently are. Because a website is flexible you can change the content as you like you can change you contact details instantly and lower the risk of losing customers when moving to a new location.  Domain Name  Email Accounts  Web Development  Graphic Design  Social Media  Web Support 10. Growth Opportunity A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future. www.bajansunonline.com/MAGAZINE/ | [email protected] | @BajanSunOnline