BAJAN SUN MAGAZINE
Always include a “call to action” telling prospects
what you’d like them to do. Your marketing pieces
should also include a compact version of your
“elevator speech” for consistency and branding.
4. Working the numbers.
When your business requires expanded facilities, new
equipment and increased staff, how will you pay for
it all? If you’re “growing slowly”, can you “selffinance” these requirements through profits? In most
instances you cannot therefore it becomes necessary
to consider loans or mortgages for the financial
injection. A good place to start is the Small Business
Association website for information on loans and
grants. While you’re there, surf around. There’s a
wealth of free information on a broad range of topics
like writing a business plan, business law and
regulations and finding local resources.
5. How many people does it take to create success?
As your business grows, the workload necessitates
distribution and hence requires more employees.
Controlled growth means adding these employees
slowly and deliberately. If you’re not sure you’ll
have sustained revenue to support direct hire
employees, consider temporary contract workers.
It’s a great way to harness a skill you may only need
temporarily. And “test driving” an employee is a
great way to find if you have a good fit for longer
term employment.
6. You’re the engine.
The personnel in your business impact its
sustainabili H[