Bajan Sun Magazine - Caribbean Entrepreneurs Vol1 Issue 7 | Page 88

BAJAN SUN Bajan Sun Magazine SEPT 2014 Barbadian Village Shops Liquor Licensing Socio-Economic Benefits of Lower License Fees: T he social and economic benefits of lower license fees are indisputable. Lower license fees allow shop operators to invest resources in infrastructure and innovations in services and applications. Moreover, they lead to lower prices for consumers. The trade-off between license fees and other considerations must be analyzed. All shop operators’ revenues are capped by demand factors of the country. These factors include demographics such as; the size of the potential customer base, per capita GDP and the price elasticity of demand. To the extent that government ministries charge high licence fees, this affects the viability of a Shop operator’s business by increasing the costs of supply. If the costs of supply exceed revenues, the viability of an operator’s business will be doubtful. Therefore, government ministries must understand the factors