Bajan Sun Magazine - Caribbean Entrepreneurs Vol 1 Issue 9 | Page 79

BAJAN SUN MAGAZINE NOV 2014 optimise the Caribbean’s export potential and integration in to the global economy. Support does not always come in the form of training or financing, as the Agency has a long history of supporting firms to penetrate new markets through attending international trade shows. Participating in any trade show can be costly exercise for businesses; the cost of flights, accommodation, tradeshow fees, marketing materials, shipping and food – the costs quickly add up and many businesses just simply would not be able to fund their own participation. But it can be a fruitful activity when it comes to finding new customers in export markets as seen by the recent contingent of firms that travelled to the world’s largest food and beverage trade show ANUGA. Glyn Partidge of 10 Saints Brewery, Barbados commented that they received orders from 4 European markets and “in one week have gained market access to It has become increasingly difficult for businesses to get financing from traditional sources, and as such the Agency offers access to finance through their flagship programme, the Direct Assistance Grant Scheme (DAGS). In addition to offering these grants, firms can also participate in the grant proposal writing workshops which have been deemed invaluable to many participants not only for securing finance from Caribbean Export but also for submitting proposals for grants from other funding sources. at least five EU markets, which is a dream come true". The Agency has supported firms to attend a number regional and international trade shows such as the Trade and Investment Convention (TIC), Dominicana Moda, The Gallery Berlin and Design Caribbean. To complement trade show participation the Agency is a strong advocate of Study Tour missions to give firms the opportunity to scope out the target export market. Let’s not forget Business Advocacy an integral part for The Agency focuses on nine priority areas, namely Agroprocessing, Creative Industries, Financial Services, the development of the regions private sector and needed to create the business climate required for success. Health and Wellness, Information and Communication With each intervention, Caribbean Export aims to bring Technology, Services, regional brands to the world stage while showing the Specialised Tourism and Renewable Energy, due to the international community that the region has many growth potential from these sectors and their ability to opportunities for investment. 79 Manufacturing, Professional www.bajansunonline.com/MAGAZ S