Bajan Sun Magazine - Caribbean Entrepreneurs Vol 1 Issue 11 | Page 131

JAN 2015 This event was a major turning point in my academic career. Since 1991, I had conducted fieldwork in alcohol industries, slavery and slave emancipation, temperance movements, and globalization. different parts of the Caribbean and during these visits My book also examines the social and sacred uses of had the opportunity to observe the central place of rum rum and identifies the forces that shaped alcohol and other forms of alcohol in Caribbean society. I had drinking in the Caribbean. While the enormous also come across numerous references to rum in the amounts of rum available in the Caribbean contributed primary documents I was reading. During the to a climate of excessive drinking, levels of alcohol excavations at the Pierhead cemetery in Bridgetown, consumption varied among different social groups. however, I was an actual The participant in an event that patt erns reflect more than embodied and expressed simply access to rum. For centuries of alcohol-related example, levels of drinking traditions in the Caribbean, and drunken comportment which inspired me to pursue conveyed messages about further study. the underlying tensions that which were driven by the of alcohol in the Caribbean coercive from the sixteenth century based on class, race, gender, religion, and ethnic identity. Americas, it contributes to growing field Moreover, of epidemic new ground in using an that living approach ethnographic evidence. It investigates the economic impact of Caribbean rum on multiple scales, including rum’s contribution to sugar plantation revenues, its role in bolstering colonial and post-colonial economies, and its impact on Atlantic trade. A number of poor natural international conflicts, and unstable food documentary, and tensions disease, conditions, disasters, incorporates archaeological, these were often magnified by Atlantic studies and breaks interdisciplinary of contentious social hierarchy Africa, Europe, and throughout the the exploitation labor and set within a highly to the present. Drawing on from drinking existed in the Caribbean, My book explores the role materials different political-economic supplies. While nearly everyone in the Caribbean drank, the differing levels of alcohol use by various social groups highlights the ways in which drinking became a means to confront anxiety. trends Frederick Smith is author of Caribbean Rum: A Social determined the volume and value of rum exports from and Economic History.He teaches Anthropology at the the Caribbean, especially war, competition from other College of William & Mary. www.bajansunonline.com/MAGAZINE/ | [email protected] | @BajanSunOnline