Bajan Sun Magazine - Caribbean Entrepreneurs Vol 1 Issue 10 | Page 81

BAJAN SUN MAGAZINE DEC 2014 Ayana’s Closet also provides delivery services where necessary, fittings scheduled after regular working hours for the busy ladies as well as the pre ordering and holding of items with no deposit. The pre ordering process is basically having that shop online experience without her clients having to pay before they have seen, felt and fitted their desired piece(s). It is therefore without reservation that a business of this nature require the services of technology; a service Ayana’s Closet views as imperative for developing its brand. As Njeri states, “Technology is the soul of Ayana’s Closet. In this era technology plays a vital role in the lives of many. My channels of advertising is the social media platform and this has become the "store front" of my business as it operates from my home. It is also super convenient as my clients can message me with pictures of what they wish to order and the communication process is fast and efficient. With so many different and free channels, technology is the perfect tool for marketing, and should be taken advantage of to boost your growing business.” www.bajansunonline.com/MAGAZINE/ | [email protected] | @BajanSunOnline