BAJAN SUN MAGAZINE
DEC 2014
Ayana’s Closet also provides delivery services
where necessary, fittings scheduled after
regular working hours for the busy ladies as
well as the pre ordering and holding of items
with no deposit. The pre ordering process is
basically having that shop online experience
without her clients having to pay before they
have seen, felt and fitted their desired piece(s).
It is therefore without reservation that a
business of this nature require the services of
technology; a service Ayana’s Closet views as
imperative for developing its brand. As Njeri
states, “Technology is the soul of Ayana’s
Closet. In this era technology plays a vital role
in the lives of many. My channels of
advertising is the social media platform and
this has become the "store front" of my
business as it operates from my home. It is also
super convenient as my clients can message me
with pictures of what they wish to order and the
communication process is fast and efficient.
With so many different and free channels,
technology is the perfect tool for marketing,
and should be taken advantage of to boost your
growing business.”
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