BAJAN SUN MAGAZINE
M
iona Avenue - an amalgamation of the first
and middle names of Founder and CEO
‘Malissa Fiona’, has been in operation for a total
of eight months. As Malissa explains, “this brand
metaphorically
represents
an
‘Avenue’ or outlet
for
creativity.”
Having
transitioned from
producing
and
creating posters,
tickets and other
artwork
for
individuals on a
small scale, as a
source
of
additional income with her full time job; Malissa
embarked upon this path with greater commitment
from April 2014.
DEC 2014
conceptualizations and helping plan promotional
campaigns.”
What is more is that having acquired her
Bachelor’s Degree in Marketing Management,
which she identified as her favourite area of
study; coupled with the fact that she is a designer
and writer, Malissa sees this area as a pretty good
fit. Moreover, though a registered sole
proprietorship Malissa has found it necessary to
form strategic alliances with other small
businesses. As she explains “these strategic
alliances offers prospective clients the
convenience of having their design, printing and
marketing needs met in one place.” Being a very
wise entrepreneur, Malissa also surrounds herself
by a network of creative individuals with various
abilities, who are on hand when collaborative
projects arise. In her words “The main thing is to
get the job done.”
Design and Integrated Marketing
Communications encapsulates the type
of business services Miona Avenue
provides.
From
logo
design,
illustrations, business cards, flyers,
posters, print and digital design, to teeshirt design, product and vehicle
branding, feather banners, signage,
rebranding of businesses and more,
Miona Avenue does it all. As Malissa
says: “as the requests come in we draw
upon our creative forces and facilitate
them. On the marketing end, I have
facilitated several unique projects
including growing client portfolios in
other sectors, managing social media
pages, business name and brand
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