Bajan Sun Magazine - Caribbean Entrepreneurs Vol 1 Issue 10 | Page 134

BAJAN SUN MAGAZINE Q&A with The Good Life Team: Q: How do you drive customers to your business? A: Word of mouth has been our primary form of advertising. We also make extensive use of social media such as Facebook. We receive a number of international visitors through Trip Advisor as well as the 'happy cow' vegetarian website. Currently we are also in the “Barbados in a nut shell” publication and “Barbados like a local app”. Q: What are some of the challenges you face now? A: Organizational and time management. There’s always so much to do that there never appears to be enough time in the day to get it all done. Outside of that is patience, recognizing where we are currently while having the knowledge that we will continue to grow as long as we hold firm to our principles and perfect our core competencies. DEC 2014 lime; Saturday are Bajan Rum Shop days with a focus on traditional Barbadian foods and drinks and Sundays are Sweets and Treats. Barbados is a fantastic place to live and work. Consistent and reliable utilities, highly trained and trainable staff, a wide range of food and food products available, sun, sea and sand. Given all of the above it is sometimes surprising that there isn't more investment or support in the development of sustainability industries, ecological industries, arts, and/or innovative industries. As such, I am hopeful that the movement towards a green economy will involve their active engagement and thus their growth. Q: What makes your business competitive in the local market, i.e. what does your business offer that is special/different? A: No one else is doing what we are doing. Our foundation lies in the fact that we are a partnership of a sustainability professional and a holistic medicine practitioner. In general there is a dearth of locations in Barbados that specialise in vegetarian and/or vegan cuisine. Additionally it is difficult to find locations that actively seek to implement ecological practices in the organization from the types of cutlery used to the compostable cups, energy reduction lighting and so on. Add to that a focus on the use of high quality gourmet products, authentic Italian espresso, etc. in an easy going unpretentious environment H[H