your mailing list? As an online
biz owner, YOU may assume
that a new visitor to your web-
site knows what to do, but they
may not... If they closed out of
your pop-up, they may not even
KNOW you have an email list. If
they don't click your products/
services page, they may not even
KNOW that you ALSO offer
_____, which is ANOTHER
problem they have. Guide yo'
readers.
With this 4-step strategic guide
(that sounds more important
that it really is, but it really is
strategic), you'll be sure to design
a perfect "About" page that is
memorable, relatable, and cli-
ent-centric. Always remember to
leave a striking tagline that will
make the visitor remember you,
keep it about your ideal client
as much as possible, and don't
forget that call to action.
If you're STILL looking for some-
one to just write this page for you
despite my method - shoot me an
email: [email protected] (call to
action example/shameless plug).
But really, you got this. Keep on
keepin' on, ladies!
About the Author
Susan Stalte is the nutrition expert and virtual busi-
ness consultant at b2brd.com. As a Philadelphia na-
tive coming from both a food and startup background,
she specializes in supporting food industry profes-
sionals when it comes to social media but writes copy
for any and all. Rescue dog mom, food lover, and all
around cut the fluff/get to the point-er.
b2brd.com
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