and reason Courtney started the business in the first place . Courtney says , “ We incorporate that in everything we do … It has nothing to do with fashion . It has nothing to do with profits . It doesn ’ t have anything to do with product ., even . It is why we exist . And everything from our marketing to who we hire to the way we interact with our customers ... and the tee shirts we create all come from that place .”
When it comes to company culture , Cents of Style operates in a way that instills empowerment in their employees as well , largely because Courtney ’ s thrown many of the traditional operating rules of Corporate America out the window . “ If we are out to empower women — out to empower our employees , who are primarily women and primarily moms , we need to make it accessible to them the time they have and how they work , we need to make that happen so we lead from that place . We make policies from that .”
Courtney is on a personal mission to reframe the concept of Work-
Life Balance . She states , “ Can we all sit her and just decide that balance does not exist in the current form we are being taught ? It will never be perfectly balanced ... Can we just agree that this does not work and is a false paradigm ? That ’ s the first step to take . The second step is to redefine it and say that balance is being balanced in the moment . Some days are going to be 100 % Mom and some days are going to be 100 % business and we are going to own that and be OK with it . But when those moments
we are 100 % Mom , we are present and balanced in the moment and that is where our mind is .”
Even though Courtney still has challenges in business , she persists , and she continues to work hard to impact lives . That is where she sees Cents of Style going in the future — adding value at every touch point and impacting and helping women in more arenas of their lives that just fashion .
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Courtney Brown
Featured on Entreprenuer . com and the TODAY show , Courtney Brown is the CEO and Founder of Cents of Style , a multi-million dollar fashion company based in Bluffdale , UT recently named 18th fastest growing company in the state of Utah by Mountain West Capital . With a vision of empowering women to live bold and full lives , Courtney believes in her company ' s mission to teach millions of women that when they look good , they feel good and then they have the power to do good . As a mother , wife , and CEO , Courtney is living proof that women can reject the idea that they have to choose between any of those titles to lead an empowered and full life . Checkout Courtney ’ s podcast she completes with her husband , John , about the perils and perks of working professionally with your husband on Married 2 Business .
mycentsofstyle . com � �
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