W
e are on the cusp of
planetary change. Hu-
manity is walking the
razor’s edge between possible fu-
tures and it’s time to decide which
future we will write, as business
owners, as thought leaders, as in-
fluencers, and as humans.
Surely, you feel it. This need to
make a difference. This desire for
IMPACT. That’s why you show up
online week after week, isn’t it?
Because you want to do work that
matters. You want to do work you
feel proud of. You want to build
your own dreams instead helping
someone else build theirs.
also didn’t have the complete sat-
uration of their mental space with
advertising. We’re bombarded by
a thousand ads a day, following us
across the internet, competing for
our hard earned money in a world
with dwindling pensions, social
security, and retirement funds. Our
parents’ dictionaries didn’t even
contain the words cyber-bullying,
drone strikes, or identity theft.
What does any of this have to do
with our desire for impact? This is
the direction technology has tak-
en us thus far. But we, the people
who are using this technology ev-
eryday, have just as much power
to apply these tools to creating
change, healing the planet, and
making the world a better place -
while growing our businesses and
online communities.
I don’t know if humanity can ever
stop warring. It seems to be pro-
grammed into our DNA. But we
can help those who have been
affected by it. We can collectively
outnumber, outspend, and
We’re experiencing a cultural and
economic shift right now and each
of us will play a part in w hat future
we leave to our children and the
next seven generations of life on
Earth. I believe that every one of
our businesses will recreate what
it means to do business in a global
economy. That we have the pow-
er to collectively do more than our
parents or ancestors ever did.
I mean, that’s obvious, right? Be-
cause our parents didn’t grow up
connected to the rest of the plan-
et via the internet. Our parents
weren’t able to create a business
from scratch with nothing but a
computer. And yet, we sometimes
forget how incredibly powerful
this opportunity is. We get stuck
in our bubble of the next sale, the
next launch, the next webinar, the
next email to our list, and forget
that we have the tools to rewrite
capitalism, competition, destruc-
tion of our planet, destruction of
cultures, war with other nations,
and the psychic damage that all of
this is causing.
Our parents might not have had
the power of the internet, but they
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