Badassery Magazine January 2018 Issue 20 | Page 34
Joie
Gharrity
Joie Gharrity founder of 113 Branding is a Brand Strategist, Marketer, Author, and International
Speaker. She worked in the Hollywood entertainment industry for 15+ years at top companies,
in film, television, original web content, and branded entertainment. She was encouraged and
taught branding and marketing techniques by high-level mentors. She was hand-picked by the
ABC Studio President to launch the first multi-media startup business for The Walt Disney
Company. Responsible for producing several original web series for ABC, ABCFamily, Crackle,
Hulu, YouTube, iTunes, XBox, and eBaum’s World, she is credited with the successful develop-
ment of the Bridgette Dale Channel, the first video blogger personality to premiere on Disney.
com. She also oversaw the development of the Muppets Kitchen with Cat Cora, a multi-media
interactive lifestyle/cooking web series along with Muppet Studios on Disney.com.
She integrates her strategic branding and marketing vision with both the creative and business
sides of the entertainment industry. She is passionate about working with entrepreneurs global-
ly. Her techniques and strategies help entrepreneurs become more Visible and Influential. Joie
recently launched her book The Red Carpet Guide to Visibility and Influence specifically for
entrepreneurs. She shares branding and marketing strategies, techniques, tools, and tips that can
be implemented easily and quickly so that entrepreneurs can elevate their brand and gain great-
er Visibility and Influence.
She truly believes that it is your birthright as an entrepreneur to stand in your spotlight and shine
bright. It has nothing to do with the last name you are born into or your vocation. Instead, it has
to do with living your true purpose, turning up your Visibility spotlight, and allowing your Influ-
ence to shine.
113branding.com
Uncomfortable is the new comfortable.
Joie Gharrity
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