Badassery Magazine January 2018 Issue 20 | Page 24
normally 1-10%. Ummmm,
what? I grabbed my phone to
message Samantha: “Sam, I’m
consistently converting at around
30%. What am I doing different-
ly?”
The response? “Maybe we should
do a case study”. Just a joke? No,
Sam was deadly serious.
OK, let me take a step back
and do a bit of research. I was
shocked. It was true – conversion
rates for female entrepreneurs
were 1-10%, while males were
converting a LOT higher.
My brain was in overdrive
AGAIN: if I can do this then why
can’t everyone else? I looked
at what I was doing and had to
write it all down (seriously), be-
cause it had come to me natural-
ly:
Show up in my group daily (well,
live in there )
Be visible AF and just be ‘me’ –
showing the good, bad & ugly
Offer advice & support.
Hand out all my tips, trick &
hacks like it was candy.
Offer freebies as often as I could.
Give discounts to VAs who want-
ed to work with me (but couldn’t
really afford it), just so that I
could help.
Was this why my conversion rate
was so high? All because of the
amount of value and support I
was offering? Damn right it was!
October 2017: a full year since I
started out... And I was ready for
EVEN more... It was time to blow
shit up and show what a fucking
powerhouse I’d become.
I’m not broken or desperate any-
more... I’m no longer a ‘nobody’...
I’ve got passion and drive in
abundance... There’s a fire inside
me... I’ve become an expert... Peo-
ple actually want to listen to what
I have to say...
I could see so many of my biz
buddies hustling their asses off
to sell products and services, and
barely seeing a return [or just a
tiny conversion], so the concept
for The Conversion Queens was
born.
My new mission? To fill the ‘hole’
I can see. I want EVERY female
biz owner to be able to consis-
tently convert at around 30%.
SHARING what I know... Hand-
ing out my knowledge [as it’s
built into my DNA]. I am THE
queen of conversions; but I want
ALL of you to wear your very
own glitter crown every single
day!
How am I going to do that?
Well... that’s up to you to find
out (). All you need to do is
come and join me and I’ll throw
so much glitter encrusted value
your way that you won’t know
what to do with it!
I’ve got one last little thing I
want to say... I AM the QUEEN
of MY destiny. NOTHING will
dull my SPARKLE again. Be
honest AF with yourself for a
moment, are you able to say the
same?
About the Author
Sian started her online adventures in October
2016. In that time, she has launched three busi-
nesses (which she knows is crazy as hell): VA &
OBM... VA Coach & Mentor... Conversion Queen.
Passion, drive & determination and the healthy
fear that failure was not an option, is what have
made her so successful in 15 months!
Sian has now added to her mission: to find a way
to make all female biz owners a Queen of their
conversions.
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