W
hen I was in College I used to cut newspaper ads of the Companies I wanted to
work for. I created an idea of what my
perfect career would look like and I was very lucky
back then to land a job waiting for me right after
finishing College.
I wanted to travel the world and meet new people. And I got to do that for 13 years in three great
Companies. I got to meet famous people including
European Royal family members, Spanish politicians including 2 Prime Ministers, writers, actors,
singers, soccer players and influencers.
At the beginning, it was all exciting and I enjoyed
that life to the full. I used to extend some of my
trips with a couple of extra personal days in cities
like New York, London or Milano.
Last years were not as fun as before, mainly because as a mother I was missing so much in my
daughter’s life and family day to day by traveling
50% of the time all year around.
When I was a mother for the second time at 35, I
took some time off to reflect on my career and dedicate more time to my family and for the first time
ever I considered working from home in my own
business.
Back then I was living in US where my son was
born. Due to personal circumstances since then we
moved back home to Spain for 2 years, then back
to my homeland in Dominican Republic when I divorced from my first husband for a year and a half
and December will be one year since our arrival to
Canada.
Every time we have moved, I have had to adjust
my business to the market or make it up with new
clients for the ones that didn’t want to continue
working just online. This has been an extra challenge because every market has a different behav11
ior and it has been like starting from zero every
time.
When I moved to Canada I didn’t feel like looking
for more Marketing clients and I didn’t have the
network to enter the market. I always had a passion for beauty and lifestyle but I couldn’t think of
how converting that into a profitable business as
I couldn’t see myself as a makeup artist or stylist. I decided to invest enough time in doing my
own market research. I investigated about all the
aspects and different related businesses and as a
beauty box junky myself I found a great idea and
validate it through questionnaires and further
investigation.
This step is very important, sometimes what we
think or believe doesn’t validate an idea. We have
to make sure that there is a demand for us to open
our business on the first place.
My partner was very supportive of my idea, which
has been extremely important for me because
starting a new business in an unknown market
requires a lot of dedication both in terms of time
and investment. I haven’t spent much to start but
obviously I haven’t had an income during the market research an pre-launch of my business.
This project is by far the most exciting and hardest business adventure I have been involved up to
now. It is a very complicated business, at least for
the ones like me that have been only used to sell
services instead of products. The business has a lot
of details to be considered like logistics, suppliers,
shipping, branding, customer service, insurance…
the list is never ending.
But I have a vision of offering a box with a different approach that most of the boxes in the market.
We differentiate ourselves by concentrating in the
feeling of joy