BOOKKEEPING
BLINDNESS:
Overcome Your
Financial Hurdles
by Melissa Capps
B
ookkeeping = Big bad boogie monster
Situation:
You are scared to know the truth. You’re spending too much or bringing in too little. Whatever is
going on in there, you’re afraid to look. You don’t
want to know the bottom line so you’ve let your
fear take the reigns.
Solution:
Take some time to address your fear. Nine times
out of ten, for budding entrepreneurs, it’s a fear of
failure.
“I’m not bringing in enough money; I’m a failure.”
“I’m overspending; this is never going to work.”
But guess what? You are not a set of numbers and
neither is your business. Numbers don’t mean anything. Remember, they are just theoretical representations of quantity. It’s what we do with those
numbers that is the important part.
41
I’ve overspent on my business before, BIG TIME.
Do I consider myself a failure?
Hell, no. You know why? Because I have realized
I was spending money on things for my business,
like e-courses (which I haven’t finished) and perfect little day planners (which I never used), and
other bullshit, instead of facing my fears and just
doing the work.
YOU HAVE ALL THE TOOLS necessary to succeed, so don’t let a set of numbers make you want
to bury your head in the sand. Instead, I took a
look at what I spent money on and asked, “Was
it worth it?” I said no, so now I don’t buy those
things.
On the other side, I asked if it was worth joining a
women’s business group. I answered “Hells yeah”
so I invested in the next step in that same program.
I know what’s working and what isn’t because I
look at my numbers.