How to Stay True to Your
Own Writing Voice
in a noisy world
by Stéphanie de Geus
A
s a professional writer, it’s a true gift to be
able to write in the voice of your clients, or
write in a way that appeals to different audiences. It takes a different kind of skill to be able
to write in someone’s voice. However, when you
want to build your own brand and write in your
own voice, writing in a voice that is not your own is
not a good idea.
Trust me, I learned that the hard way.
However finding your own voice can be hard when
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you see others succeeding. If that’s what the audience wants, then that must be the key to creating
killer content. Right?
Nope.
Your brand and your blog are built on your personality. Your voice is unique, so are your views, opinions and experiences. Throw that all together and
you have a pretty spectacular mix that only you
can provide.