Make Business
Relationships Matter
by Marcia Whyte
M
any people in business would be surprised
to discover that, despite every company’s
claims of giving great customer service,
unfortunately, that alone is no longer enough!
That’s right … it’s not enough!
people … just like us … who deserve to be celebrated and appreciated without any hidden agenda
other than to stay in a good relationship with them
because they matters to us for the person(s) they
are.
Consumers and other businesses that are on your
client roster [rightfully] expect that you will be
available to answer questions, advise them of
upcoming sales/specials on your goods and services and make sure no glitches occur (or at least
get them fixed expeditiously). But that’s just like
paying the minimum on your credit card bills – the
least of what you are obligated to do.
According to both the SBA and the US Chamber of
Commerce, 68% of customers stop doing business
with companies because of perceived indifference … in other words, they don’t feel like they’re
anything more than a business transaction to you.
Certainly there are other reasons but that percentage is too high to go unnoticed, especially when it
can easily be changed.
Rarely do we stop to realize that our customers are
There is a way to distinguish yourself from the
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