Badassery Magazine February 2018 Issue 21 | Page 77

L
ast year I was asked who my
favorite client was. Did I have
a particular niche? At that time
I hadn't thought about it at all. I
knew I loved working with first-
time homebuyers and felt a special
connection with them, but I hadn't
thought about it in detail before.
Here's how this fun (and helpful!)
journey began!
I went to an event where Deb-
ra Trappen, of d11 Consulting, was
speaking. Guess what her topic
was; Finding your niche - your fa-
vorite client. She had us do a quick
exercise asking us to think of our
last favorite five clients. She won-
dered who the five clients were
that we had enjoyed working with
the most? Who did we miss work-
ing with once the transaction was
over? Instantly I thought of at least
five different women that I had
helped with home financing. Some
needed to refinance to get their ex-
husband off the title; others had to
refinance to pull cash out to start
a dream business. Others had lost
a home several years ago and had
only dreamed of owning their own
home again. One bought a house
for her boys and the grandchildren
she was raising.
owed - rebuilding their lives. Get-
ting a mortgage on their own was a
huge step, and they needed a loan
officer they could trust. Since that
event, I've worked hard to figure
out how do I find more of these
women. How do I get my name
out there as someone who wants
to make a point of connecting and
helping these women? I've been
amazed how by sharing my heart,
I’m finding just how many people
agree that this is a real need.
Too many of these women get
pushed aside because it does take
a little more effort to help them
get financing. Sometimes it takes
out of the box thinking as to how
we can get them approved. Oth-
er times it just takes a little com-
passion to genuinely care for these
women and their families and sin-
cerely want to get them in their
own homes again. When I help
these women get (or keep), their
homes it is incredibly rewarding.
I feel so thankful because they are
The more I thought about it, the
more interested I was to try to fig-
ure this out further. It made sense
that if I worked to attract my 'niche'
client... I would enjoy what I do
that much more! So I became de-
termined to narrow down just ex-
actly who that favorite client was...
and how to find more of them!
My business coach Jessica Butts
of 'Front Seat Life' was extremely
helpful in me fine-tuning it even
further. I'm in her group coaching,
and our Mastermind groups were
so helpful as well. My niche was
women - single, divorced or wid-
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