Badassery Magazine February 2018 Issue 21 | Page 65

C
onversions: we all WANT
them; and, we purchase all
the ‘right’ tools to ‘make it
happen’.
We ALL USE promo strategies,
automated email sequences and
sales funnels (with freebie opt-
ins, tripwires, mid-range products
and that all important high-ticket
product) in one way or another.
So, why is it that as females, we
find it easier to say fuck?! During
my Badassery Interview with Sa-
mantha Parker, she totally hit it on
the head: confidence. I also know
from experience, that it’s a fear of
failure that keeps us quiet – just in
case it doesn’t work!
What do I mean by that? Well,
it’s easy to invite people (by that
I mean friends and family) to ‘like’
our FB Biz Pages or join our FB
Groups. They give us numbers, but
are they gonna be part of your cli-
ent base? No? Seriously, stop do-
ing it!
Think about your WHY... Work on
your WHO from that... Then, net-
work, engage and promote your-
self in the places where YOUR au-
dience WILL be hanging out!
Yeah, your ‘likes’ might take a bit
longer to achieve, but then they’re
‘actual’ biz likes – remember, your
organic growth is what will make
this all work.
Be honest with YOURSELF:
When I started to research the dif-
ference between male and female
entrepreneurs, I couldn’t believe
the percentile difference I was
seeing in conversion rates... I mean
WTF?!
How is it that a male can convert
at 34%, while most females get
caught at the 11% bracket?
It’s not like women have ‘less’ to
offer: it come down to confidence
and fear.
So, what do you do? You need to
be able to say conversion and fuck
in the same sentence... You know,
kinda like, “fuck it, I will convert
just as high as any man out there”
.
I’m literally about to lay out MY
own step-by-step process below
on how you can make a difference
to your own conversion rates!
Get clear AF on your audience:
We all want to grow our audienc-
es. But... are you going about it the
‘right’ way?
Does your audience know who you
are? Are you showing up CONSIS-
TENTLY so that people know who
you are? Do they know WHAT you
do? Have you given them a chance
see YOU?
Get clear AF about what you are
going to be DELIVERING:
Take a long hard look at what
you’re already offering – does it
need to change? If it does, don’t
procrastinate over it, look at what
your audience is BEGGING you for
and tweak what you’ve ALREADY
got!
Think about new launches – what
can you do to make it so EPIC that
clients WILL be biting your hand
off?
Have you paid attention to what
your audience is SCREAMING for?
Tailor your NEW products or ser-
vices in a way that it fits!
Just being clear about what you
deliver alone makes a difference to
your conversion rate, all because
you’re looking at it from a slightly
different perspective.
Work out your sales strategy:
This is where it comes down to
whether this is your zone of genius,
or if you’ll need a little bit of help to
make the magic happen!
The first part is simple (I say ‘sim-
ple’, because it’s what everybody
tells you to do):
•
•
•
•
Know the PAIN POINT of your
audience
Know their VISION
Show how you fill the GAP
Showcase the BENEFITS of
what you’re offering
Where does my advice become
different? NOW!
Sometimes, you just want to throw
that high-ticket product or service
out there with nothing in-between.
Without stepping stones, you’re
gonna scare those clients and cus-
tomers away, because they’ll sit
there and think, “Shit, I want that,
but... I can’t afford it”.
So, what do you do?
Have more than ONE THING on
offer – if you have those free and
lower price things to offer first,
you’re showing that you’re an EX-
PERT at what you do AND shows
you know how to provide some
SERIOUS VALUE: you’re giving
ANYBODY a chance to become a
client (not just those with a TON
OF CASH) - this alone will change
your conversion rate, all because
you’ve offered more than one
thing!
Give yourself a decent lead time
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