the world’s largest b2b golf event
specials and promotions; plus some 47 testing
bays at the indoor Equipment Test Center, a
New Product Zone for a one-stop shopping
of the newest golf merchandise; an Inventor’s
Spotlight Pavilion for patented products not
yet available at retail; and numerous specialty
exhibitor pavilions including a PGA Golf
Travel Pavilion, PGA Partners Pavilion,
Women’s Accessories Pavilion, New Exhibitor
Discovery Zone, and several international
exhibitor pavilions.
More than 1,000 media from some 23
countries came to the PGA Merchandise Show
to cover the newest golf products, trends,
industry announcements and newsmakers of
the game. Golf Channel delivered a record
25 hours of coverage from the PGA Show
with “Morning Drive” and “Golf Central,”
giving viewers worldwide insider access to
the “MAJOR of Golf Business,” featuring
interviews with industry leaders and insight
Attendees during the PGA Merchandise Show held at Orange County Convention Center on Friday, on the latest products and trends for 2016.
Jan. 29 in Orlando, Florida. (Photo by Traci Edwards/The PGA of America).
Additionally, Golf Channel instruction
programs originated from the PGA Show with
“School of Golf ” at the PGA Show Outdoor
Demo Day and “The Golf Fix” from the PGA
Merchandise Show floor. Also, complementing
the many media outlets providing daily live
digital coverage, SiriusXM PGA TOUR Radio
Network broadcast 35 hours live during PGA
Merchandise Show Week. Daily video and
blog reports are available at www.PGA.com
and the daily PGA Show News, the official
daily publication of the PGA Merchandise
Show, is available at www.PGAmagazine.
com. A social media campaign promoted
content at #PGAShow and #ThxPGAPro on
multiple social media platforms and was widely
successful, resulting in strong engagement.
PGA Merchandise Show Winners
Award-winning PGA Professionals and
top golf buyers voted for the three best new
products among the merchandise displayed in
the PGA Show New Product Zone.
The 2016 New Product Zone winning
Cushman booth during the PGA Merchandise Show held at Orange County Convention Center on
products
were:
Jan. 29 in Orlando, Florida. (Photo by Hailey Garrett/The PGA of America).
• Scarborough & Tweed - \