Program flyers BDMC Aug 2019

MALAYSIA 3 years October 2019 RM 36,050 Malaysian Student RM 40,425 International Student 2019 fees p.a. CAREER PATHS This course equips you with a skill set and knowledge that is future-oriented and adaptable to a wide range of industries, including heavy industries, media industries, service industries, as well as those involving fast-moving consumer goods. You will gain a blend of organisational, technical, communication and research skills that are especially suited to senior positions in the following areas: • • • • • • • Public relations Corporate communications Marketing and advertising Policy development Human relations and management Research Editing and writing BACHELOR OF DIGITAL MEDIA AND COMMUNICATION KPT/JPT (R/220/6/0012) 01/20 - MQA/SWA0104 This course will equip you with a well-rounded understanding of developments in digital communications worldwide. It will involve you in hands-on and workplace learning, case studies and research. Our academic staff are internationally renowned digital media researchers and teachers with the expertise to guide your learning. Course structure The course develops through three themes: A core digital media studies component We have designed a suite of units that provide you with a solid grounding in digital communication practice and research. You will learn about the history of the internet’s development worldwide, become adept at constructing and analysing digital objects such as memes, learn about the workings of e-commerce and social media platforms, and gain experience in executing a digital media research project. A component that provides a broader grounding in communication and media studies The core digital media units dovetail with those that equip you with key concepts and developments in media studies, as well as media policy. The inclusion of this stream ensures that you will graduate with an holistic understanding of the broader media landscapes that digital media inhabit. A professional practice component that provides opportunities to apply your knowledge to workplace situations This stream allows you to apply your knowledge to real world situations calling for team work, policy design and advanced oral communication skills. You will also gain valuable work experience by applying for an internship through our extensive network of industry partners.