babyMaternity Retailer July 2018 - Page 19

TALK SHOP
As much as 81 % of shoppers conduct online research before making a purchase because they know how rare it is to find a genuinely good and safe product . When it comes to products that come in contact with infants , the safety of a developing brain and a weak immune system is of the utmost importance to parents .

“... 81 % of shoppers conduct online research before making a purcahse ”.

Not only are consumers rightfully concerned about the dangerous chemicals in their children ’ s furniture and clothing , they also want to instill that awareness in their children as they grow .
Because they benefit from closer attention to quality and detail than their imported counterparts , products made by smaller-scale American manufacturers can stand the test of time . A focus on the bottom line might work for some big box retailers and large-scale manufacturers , who outsource jobs for cheaper labor . However those manufacturers they ’ re also the hardest hit when a big recall due to a chemical hazard is announced . The bottom line should matter , but so should the welfare of your customer .
In an effort to better ensure the chemical safety of consumers and the products they buy , the U . S . Congress passed a reform to the Toxic Substances Control Act . The buzz around this issue alone is a signal that American consumers are paying attention to what ’ s in the stuff they buy and want better , safer products to share with their children .
In 2018 , patriotism is an especially focal point , and consumers are more aware of their civic duties . When you ’ re updating your storefront to display your seasonal bestsellers or top picks , highlight the assets of your American-made products .
One of the many traits passed down from parents to their children are shopping and spending habits . When value and safety is emphasized to a customer , they will spend the extra money because they know the product will go a longer way in serving their family ’ s needs . babymaternityretailer . com | 17
TALK SHOP As much as 81% of shoppers conduct online research be- fore making a purchase because they know how rare it is to find a genuinely good and safe product. When it comes to products that come in contact with infants, the safety of a developing brain and a weak immune system is of the utmost importance to parents. “...81% of shoppers conduct online research before making a purcahse”. Not only are consumers rightfully concerned about the dangerous chemicals in their children’s furniture and cloth- ing, they also want to instill that awareness in their children as they grow. Because they benefit from closer attention to qu 䁅)хѡѡȁѕչѕ̰ɽՍ́)͵ȵ͍ɥՙɕ́хѡѕЁ)ѥ́ѡѽЁݽɬȁͽ)ɕх́ɝ͍ՙɕ̰ݡͽɍ)́ȁȁȸ!ݕٕȁѡ͔ՙɕ́ѡeɔ)ͼѡɑЁЁݡɕՔѼ)ɐ́չQѽ͡ձѕȰЁͼ)͡ձѡݕɔȁѽȸ)%ЁѼѕȁɔѡͅ䁽մ)́ѡɽՍ́ѡ䁉䰁ѡTL ɕ͕́ɔ)ɴѼѡQ᥌MՉх́ ɽиQ聅ɽչ)ѡ́Ք́ͥѡЁɥյ́ɔ)ѕѥѼݡӊéѡՙѡ䁉䁅݅ЁѕȰ)ͅȁɽՍ́Ѽ͡ɔݥѠѡȁɕ)%ఁɥѥʹ́䁙а)յ́ɔɔ݅ɔѡȁ٥ѥ̸]׊eɔ)ѥȁѽɕɽЁѼȁ͕ͽ͕)́ȁѽ̰Ёѡ͕́ȁɥ)ɽՍ̸)=ѡɅ͕́ݸɽɕ́Ѽѡ)ɕɔ̸͡]مՔ)ͅ䁥́ͥ镐ѼѽȰѡݥѡɄ)䁉͔ѡ䁭܁ѡɽՍЁݥȁ݅)͕٥ѡȁé̸)嵅ѕɹɕхȹ