babyMaternity Retailer July 2018 - Page 16

Editor’s CHOICE Back Buddy littlebeam™ RADIUS littlebeam™ Nursing Pillow is the perfect way to get comfortable during breastfeeding. This easily portable pil- low has a unique body hugging shape that doesn’t need straps or velcro. De- veloped by a lactation consultant, lit- tlebeam can be used in any position. Plus, this compact, firm pillow has a 100% cotton, machine-washable cover. Baby benefits: comfortable fabric, baby is positioned against mom safely and securely – won’t roll - for optimal breastfeeding.  Can reduce acid reflux for babies. A full baby is a happy baby! Mom benefits: prevents sore nipples and decreased milk supply with proper positioning. Comfortable in a sitting and lying position giving you more quality time with your baby. The littlebeam™ Nursing Pillow can be used for nursing, bottle feeding, propping, and tummy time.  It can also be used for mommies as a lower back support in a seated position, as a head rest, or in between your knees for neck and back support while lying down. In 1983, Kevin Foley & James O’Halloran, two architects who pos- sessed an insatiable love for clever design, had a wild and crazy idea. What if even the most mundane prod- ucts that we use every day could be refined and evolved to be better - bet- ter quality, better results, better look- ing, and better for the environment? Simply put, better by design. Now, more than 33 years later, RADIUS has continuously revolution- ized the natural product world with our range of eco-friendly, critically ac- claimed toothbrushes, innovative ac- cessories, and line of one-of-a-kind USDA certified organic toothpastes. Kevin’s daughter, Saskia Foley, now leads RADIUS as the CEO & Presi- dent, officially making RADIUS a certi- fied women owned enterprise. Under her direction RADIUS continues to be a family-run company that’s com- pletely vertically integrated; we de- sign, manufacture on solar powered machines, and inspect all of our own products by hand in our historic head- quarters located in Kutztown, Penn- sylvania. Back Buddy ® is an award-winning maternity and feeding support pillow that was designed by a Chiroprac- tor and a nursing mom. It alleviates common back pain during and after pregnancy, provides comfort and sup- port while holding or feeding baby, and encourages proper position for breastfeeding. Back Buddy ® is made from high-quality structural foam that is certified by CertiPUR-US (www.cer- to be made WITHOUT harm- ful PBDEs, TDCPP or TCEP (”Tris”) flame retardants, CFC’s, phthalates, formaldehyde, mercury, lead and other heavy metals. Back Buddy® is the recipient of numerous awards in- cluding the prestigious Mom’s Choice Award®, the Family Choice Award (multiple years), the Green Scene Mom Award, and the Top Choice of the Year Award by BabyMaternity Magazine for 5 consecutive years! Back Buddy ® is a favorite among parents and celebrities and is recommended by OB’s, Chiro- practors, and Lactation Consultants. U.S. Utility Patent 8,261,386. 610.683.9400 734.231.1600 by Mom’s Essentials LLC