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The rules of the game have all changed !
The President had said in the early days of the pandemic that nothing would be the same after that day . It happened as he said . Everything from education to nutrition , from manufacturing to exports has changed . There is a new lifestyle now . The health professionals urge social distance in daily life , but the distance was put in between everything . Let me talk about the distances in magazine publishing .
We would print around 10 thousand hard copies of a magazine and make wise distribution of those hard copies . We would also place the PDF format of the magazine on our web . Now we prepare differently interviews conducted through email , we get ready pictures from the sources and arrange the magazine to print fewer copies than before . But the rules of the game were completely changed to reach wider audiences with a more hygienic and more effective way .
We arrange PDF format of the magazine and place it on our web , which was strengthened through professional ways . We announce the new issue ’ s being published to our database of over 30 thousand . We upload the magazine to most famous international magazine portals such as Issu , Magzter and Yumpu . We post the link of the new issue from various social media . Last but not the least , we send the link to select members of the industry through WhatsApp groups we set up . In other words , the magazine would be red by maximum 10 thousand people before the pandemic but now it reaches over 50 thousand professionals . In other words , we are minimum 5 times more effective , more practical and more hygiene . From this point of view , the pandemic caused us to improve ourselves with the most contemporary way . What is more is that this five-time effective way is less expensive than the other one . I will not thank to pandemic but I will have to say that we adapted ourselves to play the game with the new rules .
Mehtap Akyel , Coordinator
Publisher : H . Ferruh Işık on behalf of İSTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Tic . Ltd . Şti .
Managing Editor ( Responsible ) Mehmet Söztutan mehmet . soztutan @ img . com . tr
Coordinator Mehtap Akyel mehtap . akyel @ img . com . tr
Editor Ali Erdem ali . erdem @ img . com . tr
Design & Graphics Consultant Sami AKTAŞ sami . aktas @ img . com . tr
Foreign Relations İsmail Çakır ismail . cakir @ img . com . tr
Correspondent Tayfun Aydın tayfun . aydin @ img . com . tr
Subscription İsmail Özçelik ismail . ozcelik @ img . com . tr
Finance Manager Cuma KARAMAN cuma . karaman @ img . com . tr
Head Office İSTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Tic . Ltd . Şti .
İhlas Holding Yenibosna Merkez Mah . 29 Ekim Cad . No : 11
Medya Blok Kat : 1 Bahçelievler İstanbul Tel : + 90 212 454 22 22 Fax : + 90 212 454 22 93 12
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