Baby Z: FMP 2018 Final Presentation | Page 94

PACKAGING The box shown in this video will be used for every standard purchase in- store only. Each garment will be folded, wrapped (with branded tissue paper), packed into the box then put into our bags. Our boxes are mainly intended for protecting the garment and for making the customer feel like they left the store with something special and worth taking care of. It’s important that my brand has simple but impressionable packaging. Packaging can play a huge part in a brand’s image and can validate the entirety of its ethos. My packaging needs to become recognisable and another reason why somebody would love to shop with us. Consistency should be kept throughout all means of packaging including bags, boxes, hangers, tags and online-order packaging. Although Making an impression through the design and method of packaging is important, how the packaging compliments and highlights the actual garment is extremely significant. Video here Our boxes are: ✓ 100% made from recycled waste ✓ Non-bleached pulping ✓ 2.2 mm thickness ✓ Biodegradable & recyclable ✓ Perfect for re-using or creating new things at home Customers are encouraged to re-use their boxes at home, recycle them or bring them back to use for recycling in exchange for a 10% discount off their next purchase.