Baby Z: FMP 2018 Final Presentation | Page 91

JESS Jess, AKA ‘JuiceGee’ is an ambitious sneakerhead with a keen eye for streetwear. She runs her own business, ‘Small Feet Big Kicks’ for ladies and those smaller-footed men. Not only are her outfit combos inspirational, but her recent travel stories and journey in her business have had a great influence on her following. As Jess recently apologised on her Instagram account, due to her posting more travel content than fashion (which is what the majority of her followers are there for), she received an unexpected positive response. Although her biggest following is on Instagram, Jess doesn’t see this as her main mean of business. She says that people know her through the running of her business more, as opposed to mainly through Instagram. However, for many young women looking up to Jess, it’s been the other way round. Jess’s ‘boyish’ style is usually twisted with something (considered) feminine, but boy’s clothes are her favourite; ‘when I look at who inspires me on the daily I look to people around me and bloggers that inspire me. Vashtie, Mercedes Benson, Milocuki, Christina Paik - girls who like to dress comfortably and aren't afraid to just wear menswear like me!’