Girl Talk will be one of my main offline marketing
techniques however online tools will be used to promote
and extend this event. I’ve chosen to start off this
event through an in-store talk with 3 modern influencers
in today’s female society- they’re all doing work in
different sectors in life but all have the interest of
fashion in common. I’ve chosen girls from different
backgrounds and with different goals to ensure that we
reach out to different types of girls within our tribe.
Many, many girls in the world have an interest in
fashion and see it as a big part of their life, however
it isn’t to say that fashion is their only priority-
everybody has different things they want to achieve and
different morals and perceptions of life.
My plan is to carry out the first Girl Talk in our
store- there will be a limited amount of free tickets
available to purchase online prior to the event. Each
speaker will advertise the talk on their most active
social media page (Instagram will be the main one used
for these influencers)- this will also be a great way to
gain followers and increase activity on our social media
accounts.
Charlie Barker
After the talk, the girls will be able
with
our
influencers
personally
refreshments. Additionally, they’ll be
store first-hand with 25% off along
edition Baby Z tote bag.
to meet
while
able to
with a
and chat
offered
shop the
limited