Baby Z: FMP 2018 Final Presentation | Page 85

A video campaign to be used on social media, on our website, on YouTube. Video here Our video campaign will be used on our social media, our website homepage and will also be promoted through advertising on YouTube- we will use specific marketing through YouTube to target our perfect customer, particularly when they’re watching videos which are similar to Girl Talk or are related to streetwear and fashion. Our video will be short and will reflect our brand image and what we stand for while advertising the garments that we offer. We want this video to get our target audience to think ‘finally, somewhere I’d love to shop!’. Our video will reflect a feelings of unity and exclusivity at the same time and needs to be attention-catching and not just another tedious advertisement.