Instagram/Snapchat
takeovers:
Influencers
doing
adventurous/daily activities in our clothes, for example
hiking, studying, fashion/educational projects, charity
shopping, sports, eating, shopping in our store/trying on
clothes.
Our Instagram will be used for promoting out garments, our
models and connecting with our influencers. It will also be
a platform for sharing our views on current social and
environmental issues as well as a way to raise awareness and
get our customers and followers involved.
Instagram competitions: In the comments, girls can comment
their
favourite
terms:
something
female-positive,
empowering, funny that relates to being a girl, liking
boyish clothes or being told they can’t do something
because they’re female. These will be reviewed by our team
and our favourite will be printed onto a double tracksuit
(top and bottom) and also one item of the winner’s choice
(t-shirt, skirt, top, jacket etc. which will be limited
edition to that person).
Tag 3 friends who might like our brand, a random winner will
be chosen and that person and their friends will receive a
£50 gift card each to spend in store or online. This is an
attempt to increase followers on Instagram as well as page
activity.
We will be using sponsored Instagram adverts to the relevant
target audience as well as on Facebook.