Other ways we will promote our brand offline will be
through:
Mini paper look-books which tell the stories of each
model- the books will also have information on the
history of the brand, what we stand for and the
chariti es which we work with and donate to.
Setting up a stand at events like The Clothes Show,
Sneaker Con, Crep City, London Fashion Weekend etc.
A photobooth in store where girls can get their photo
taken – will be free with purchase and the photos
will have the ‘Baby Z’ logo on them.
Featuring in ‘Get The Look’ pages in magazines like
I-D, Dazed, Stylist and Lula .