Promoting Baby Safety Month :
A Guide for Retailers in the Juvenile Products Space
JPMA ’ s Baby Safety Month , observed annually in September , is a great opportunity to demonstrate your business ’ commitment to providing safe and reliable products for babies and young children .
Get started by signing up to be a Baby Safety Month Ambassador ( it ’ s FREE and easy )! Then , access JPMA ’ s turnkey Baby Safety Month toolkit , which includes safety tip images , blogs , videos , and more — all focused on baby safety topics that are important to your customers . Plus , use some of the promotional strategies below to engage your customers and promote baby safety !
Educational Campaigns : Use your store ’ s online and in-store platforms to educate customers about baby safety practices . Through content and displays , highlight topics like safe sleep practices and proper installation of car seats .
Product Demos : Host online or in-store product demos on how to install and use baby products correctly . For example , demonstrate how to set up and use cribs , strollers , and car seats to ensure customers are using them safely .
Expert Collaborations : Partner with local pediatricians , child safety experts , and parenting organizations to host workshops . Or , invite customers to tune into JPMA ’ s “ Child Safety Chat ” on Facebook Live each Wednesday in September at 8 p . m . ET .
Product Discounts : Offer discounts on safety-focused products throughout the month . This encourages customers to invest in quality products that prioritize their child ’ s safety while also boosting sales for your store .
Safety Checklist : Distribute this free Baby Safety Checklist to your customers .
Social Media Challenges : Encourage your customers to share baby safety tips on their social media channels , and incentivize them with a discount or prize from your store . Ask them to tag your store and use the hashtag # JPMABabySafetyMonth .
Additional Baby Safety Month activation ideas for retailers can be found here .
BabySafetyMonth
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